The battle of the Christmas commercial

Christmas is just around the corner and that does not only mean pretty trees, shiny lights and a whole lot of food. In the past few years, the competition for the most beautiful and touching Christmas commercial has become a real thing. Companies spend thousands, if not millions, on making the most original commercial to date, hoping it goes viral. 

Of course, this year there are new, moving commercials from all over the world. The company that is probably most famous for its Christmas commercials, is John Lewis. The release of the John Lewis Christmas ad is even seen as the beginning of the festive season. This year the ad features Buster the Boxer, as well as some other, beautifully animated animals. Another video, made by the 18-year-old student Nick Jablonka, was mistaken for the real John Lewis commercial. The student made the video for his coursework in A Levels Media, but everywhere in the United Kingdom, people thought this was the actual commercial for John Lewis. It was trending for a while, with over a million views on YouTube.

However, this year, a video from another company from the UK caught the public’s eye. London’s airport Heathrow released a commercial that shows two teddy bears on a journey. The airport honours the best gift of all; coming home for Christmas. The video has gone completely viral, with people tweeting they even cried over it.

Although the UK is the country with the strongest competition for the most popular video, other countries are not far behind. The lottery in Spain, for example, has created tear-jerking commercials two years in a row. This year, the advertisement is about a grandma who thinks she has won the lottery, just a day before the actual lottery takes place. She is incredibly happy, so her family tries to keep her that way, making sure nothing and no one spoils it for her.

A German company that is always up for a different kind of Christmas commercial, Edeka, has chosen a different path after their controversial ad from last year. Even though the reactions to this year’s video were not always positive either, the company has managed to get over ten million views in less than a month. The core message is Zeitschenken, which means ‘to give time’.

Since France did not produce a very popular Christmas video this year, or at least not one that went all over the internet, here is a Polish Christmas commercial about an adorable grandpa that is determined to learn English.

May these commercials contribute to your Christmas feeling. Happy Christmas!

Manon Weiss